Elle is the Founder and Creative Director of Vahlie Studios — a creative strategy and storytelling studio guided by observation, intention, and a sensitivity to how people truly engage. As a director, photographer, and writer, she approaches every project from the inside out, beginning with the human experience before shaping the creative expression.

Her work lives at the intersection of art direction, narrative development, and editorial storytelling, shaped by careful listening and an instinct for what people actually connect with. Through an experienced creative partnership with Samsung, Elle has worked at the intersection of enterprise innovation and cultural relevance, applying a distinctly human, high-touch approach to large-scale brand strategy.

Before stepping fully into marketing and creative direction, Elle built her foundation as an immersed consumer and storyteller. Her early experience with Her Campus in Boston sharpened her ability to understand audiences from the inside, not as targets, but as people. This perspective continues to shape her work, allowing her to anticipate how ideas will actually be received, felt, and remembered.

Elle holds a Bachelor’s degree in Multimedia Journalism, a discipline that trained her to question assumptions, observe closely, seek truth, and understand every story from multiple angles. That journalistic discernment remains central to her process today, informing how she evaluates narratives, challenges surface-level marketing, and uncovers what’s real beneath the facade.

Known for her boldness, Elle is unafraid to disrupt rigid systems that prioritize structure over people. She consistently challenges outdated frameworks, asks better questions, and expects creativity to do more than perform, it must connect. This conviction allows Vahlie Studios not to follow trends, but to define direction, establish relevance, and set the tone others respond to.

Where people come first — and culture follows.